Have you noticed that your mane is dull and lifeless? Do you feel that your hair looks dull, has lost its shine and breaks easily? We bring you bad news... You may have heavy metals in your hair!
What are heavy metals?
Heavy metals are nothing more or less than chemical elements, such as copper or iron, which tend to accumulate in your hair without you even realizing it. This build-up can be caused by several factors: mainly the water you wash your hair with (especially in areas with mineral-rich hard water), but it can also be caused by environmental pollution or contact with contaminated surfaces.
Even if you don't see them, they are there. And little by little they are affecting the health and appearance of your hair.
Why is metal dangerous for your hair?
Because even if you can't see it with the naked eye, heavy metals profoundly alter the hair fiber. The result is a stiffer, drier, duller hair, prone to breakage and frizz... A real drama!
And if you are a fan of dyeing or bleaching, the problem is multiplied: copper and iron can change the color tone, cause the pigment to adhere unevenly and cause the dye to fade much faster than expected.
In short: metal interferes with hydration, elasticity, shine and color. Your mane looks dull because it is literally saturated..
The solution? Metal detox shampoo (and a shower filter).
Don't worry, everything has a solution, so we're going to introduce you to your new besties: metal detox shampoos. These shampoos contain chelating ingredients that bind to metal ions and trap them, forming soluble complexes that you remove as you wash your hair. They also extend the life of hair color, slow down hair aging, deeply cleanse the scalp, and leave hair super loose, shiny and with lots of movement.
But that's not all: adding a shower filter is also a plus to your hair routine, and it's a great complement to the use of metal detox shampoo. Why? Because it helps reduce the amount of heavy metals and other impurities in the shower water, protecting your hair. So, if you live in an area with hard water (rich in minerals like calcium and magnesium), or if the water in your area is loaded with heavy metals, a shower filter can be the ally your hair needs. You'll thank us later!
How to incorporate detox shampoo into your routine?
Easy! You only need to apply it once a week to start noticing the difference. Leave it on for a couple of minutes, and voilà! The rest of the days you can wash your hair with a more moisturizing shampoo like L'Essentiel or Manila Shampoo.
To bring your hair back to life, remember that it is essential:
- A super nourishing conditioner or mask after every wash to keep your hair nourished, frizz-free and super soft. (#Aesthetic Conditioner is our ride or die).
- Apply a leave-in conditioner (that's thermal protectant) like. South Bondi which, in addition to caring for and protecting your hair, makes it easy to style, and literally smells like summer.
- And finish your hair-routine with a hair oil, such as Cotton Lust for that glossy and bouncy finish that makes us crazies.
Hello metal-detox shampoos, goodbye heavy metals!
