We know that diving into the sea and going out with Karol G's "mermaid hair" is your weakness, but... Did you know that the sun, salt water and chlorine from the pool can really damage your hair? Sorry for the bad news, but don't worry, today we're talking about two great products that will save your hair this summer!
Protecting your hair from salt and chlorine
In previous chapters, we've explained the structure of the hair fiber, but we'll refresh your memory a bit: each hair is composed of keratin, amino acids, melanin, proteins and lipids, forming the cortex (innermost part) and the cuticle (outermost part). And now comes the drama... solar radiation, salt water and chlorine from the pool can not only dry out your hair like crazy, leaving it limp and lifeless, but can also alter this chemical structure!
Ultraviolet B radiation only reaches the cuticle, while UVA radiation reaches the cortex, causing a loss of proteins, amino acids and melanin, making the hair rough, as well as lightening its color and favoring the appearance of split ends. Yes, my friend, you read that right, that blonde tone that you only get in summer and that is so flattering and cute is nothing more or less than sun damage!
However, salt and chlorine from the sea and the pool are not far behind, and they can really damage your hair. In both cases, the presence of salts makes the pH of the water super alkaline (the pH of your hair is slightly acidic), destroying the lipids in your hair, making it brittle and super dry. Oh, and just like the sun, these salts are capable of oxidizing color-treated or highlighted hair, making it take on that yellow or orange hue we hate so much.
South bondi and L'Essentiel Mask, your besties this summer!
Now that you know how our favorite season of the year can damage your hair, let's talk about two products that are going to be your absolute must-haves this summer, and that when you try them will only sound in your head "if only I had met you before".
💙 South Bondi is your "go-to" product if you want to prepare your hair before going to the beach or the pool. This leave-in conditioner protects your hair from the sun, salt and chlorine, as it is loaded with coconut oil which is super nourishing, plus melon and papaya extract which are TOP antioxidants and defend your hair from free radicals and premature aging. And yes, you read that right, hair also ages and loses its structure, its color, and its growth slows down, and those of us who want long, healthy, beautiful, glossy hair can't afford that. Apply it from mid-lengths to ends before going to your sunbathing sessions, and voila!
🤍 L'Essentiel Mask is going to be your post-beach/pool crush, because it's a very nourishing mask composed of our favorite oil (coconut oil, of course), açai extract with super emollient fatty acids, and avocado and mango oils. In addition to deeply nourishing the hair, it also helps rebuild the hair fiber thanks to the presence of hydrolyzed wheat proteins, giving your hair back the strength, resilience and shine it deserves. strength, resilience and shine you deserve.
Last but not least, here's one last tip to take care of your great hair in summer: use fresh water before and after you go in the water, so your hair doesn't absorb so much salt and/or chlorine! With South Bondi and L'Essentiel Mask, tomorrow will be beautiful...and so will your mane! 
