Have you noticed that your mane looks dull and lifeless? Do you feel like your hair looks dull, has lost its shine, and breaks easily? We bring you bad news... It is possible that you have heavy metals in your hair!
What are heavy metals?
Heavy metals are nothing more and nothing less than chemical elements, like copper or iron, that tend to accumulate in your hair without you realizing it. This accumulation can be due to various factors: mainly the water you wash your hair with (especially in areas with hard water rich in minerals), but it can also be caused by environmental pollution or contact with contaminated surfaces.
Although you don't see them, they are there. And little by little, they affect the health and appearance of your mane.
Why is metal dangerous for hair?
Because even if it's not visible to the naked eye, heavy metals deeply alter the hair fiber. The result is a stiffer, dry, dull mane, prone to breakage and frizz… A real drama!
And if you're a fan of dyeing or bleaching, the problem multiplies: copper and iron can change the color tone, cause the pigment to adhere unevenly, and make the dye fade much faster than expected.
In short: metal interferes with hydration, elasticity, shine, and color. Your mane looks dull because, literally, it is saturated.
The solution? Metal reset shampoo (and a shower filter)
Don't worry, everything has a solution, so we're going to introduce you to your new besties: metal-reset shampoos. These shampoos contain chelating ingredients that bind to metal ions and trap them, forming soluble complexes that you remove while washing your hair. Additionally, they extend the life of hair dye color, slow down hair aging, deeply cleanse the scalp, and leave hair super loose, shiny, and with lots of movement.
But that's not all: adding a shower filter is also a plus to your hair routine and complements the use of metal reset shampoo perfectly. Why? Because it helps reduce the amount of heavy metals and other impurities that come from shower water, protecting your hair. So, if you live in an area with hard water (rich in minerals like calcium and magnesium), or if your local water is loaded with heavy metals, a shower filter can be the ally your mane needs. You’ll thank us later!
The best part? You can now incorporate our new metal reset shampoo into your routine: Bare Wash.
How to incorporate detox shampoo into your routine?
Easy! You only need to apply it once a week to start noticing the difference. Let it act for a couple of minutes, voilà! The rest of the days you can wash your hair with a more moisturizing shampoo like L’Essentiel or Manila Shampoo.
To bring your mane back to life, remember that it is essential:
- A super nourishing conditioner or mask after each wash to keep your hair nourished, frizz-free, and super soft (#Aesthetic Conditioner is our ride or die).
- Apply a leave-in conditioner (that is heat protective) like South Bondi, which besides caring for and protecting your hair, makes styling easier, and literally smells like summer.
- And finish your hair routine with a hair oil, like Cotton Lust, for that glossy and bouncy finish that drives us crazy.
Hello metal-reset shampoos, goodbye heavy metals!
